The South Puget Sound Workforce Is Changing. Are Employers Changing With It?
For the last several years, nearly every workforce conversation has started in the same place:
Client Impact
Real work. Real results.
Sanna Strategies brings practical experience to the work of growing a business. We help leaders align sales, operations, and customer experience so their teams can move forward with clarity and accountability.
Explore client stories, lessons from the field, and practical examples of strategy in action.
Looking Beyond the Rating
A well-established restaurant had something most businesses would envy, loyal customers, strong online reviews, and an average rating of approximately 4.8 stars.
Distribution Performance Through Operational Alignment
Third-Party Logistics (3PL) / Distribution & Supply Chain
What's In Your Teams Toolbox?
What’s in Your Sales Team’s Toolbox?
Messaging Drives Sales
A growing service-based organization was investing in sales:
Turning Retention Into Revenue
A service-based business with a small sales team was focused heavily on new business development.
Sanna Strategies Rebuilding a Sales Engine
The sales team was active—but new accounts were anemic
STRATEGY IN ACTION
Revenue Is Growing. But Is Your Business More Profitable?
Illustrative staffing industry planning scenario. A hypothetical example, not an actual client engagement.
Consider a hypothetical staffing company with $12 million in annual revenue and a 2027 revenue goal of $13.8 million—a 15% increase.
Same Revenue. Two Margin Scenarios.
Scenario A: 18% gross margin
$13.8 million × 18% = $2.484 million gross profit
Scenario B: 22% gross margin
$13.8 million × 22% = $3.036 million gross profit
The difference: $552,000 in gross profit.
Gross profit is revenue less direct staffing costs, before overhead and other expenses. It is not net profit.
How Sanna Strategies Approaches the Plan
Customer profitability. Review bill rates, pay rates, payroll burden, workers’ compensation, overtime, service demands, and payment terms by account.
Sales targets. Set realistic revenue and gross-profit goals by customer mix, pricing, billable hours, and new business.
Recruiting and operations. Align recruiting capacity, fill rates, retention, onboarding, and service delivery with sales commitments.
Performance accountability. Assign owners and use weekly scorecards and regular reviews to adjust early.
A stronger plan connects growth targets to the work—and the margins—behind them.
